# identity.md

## Organization Overview
- **Company Name:** Lawson-Fenning
- **Mission:** To translate the raw natural beauty of Southern California, particularly the desert, into vintage-modern furniture and home goods, embodying a true California brand.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Late 1990s in Pasadena, California.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Glenn Lawson (Co-founder, Designer)
    - Grant Fenning (Co-founder, Designer)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Embracing a true California aesthetic, creating vintage-modern designs inspired by the natural beauty of Southern California, and fostering a welcoming environment with an appreciation for contemporary design.

## Operations & Structure
- **Business Model and Operational Approach:** Specializing in the design and offering of vintage-modern furniture and home goods.
- **Location(s) and Geographic Presence:** Founded in Pasadena, California, with a strong focus on Southern California aesthetics.
- **Key Partnerships and Affiliations:** Details forthcoming.